Nomad
Nomad
2023
App Prototype
Brand Identity
Figma
Project Overview
NOMAD is a travel app designed to provide users with a seamless and enriched travel inspiration experience. The app helps users discover new destinations, find local attractions, and seamlessly links to popular accommodation platforms such as Airbnb and booking.com. It aims to cater to the needs of aspiring travellers by offering curated content and intuitive navigation.
Challenges
Fragmented Travel Discovery Platforms
Existing platforms either focus on booking or inspiration but rarely integrate both seamlessly.
Complex Navigation
Travel planning can be overwhelming, with users needing an intuitive way to explore destinations and make informed decisions.
Lack of Booking Integrations
Many travel inspiration apps fail to connect users directly to trusted accommodation platforms.
Objectives
Captivating Design
Design a visually captivating and intuitive app that enhances the travel discovery experience.
Seamless Booking
Create a seamless link between travel inspiration and booking, integrating platforms like Airbnb and Booking.com.
Intuitive Navigation
Ensure fluid, engaging navigation, making it easy for users to browse destinations and experiences.
Personalisation
Implement interactive features and personalisation, keeping users engaged and encouraging return visits.
Solution
The NOMAD app delivers a seamless travel discovery experience by blending inspiration, exploration, and direct booking integration. With a visually immersive UI and intuitive navigation, users can effortlessly explore destinations, find curated travel insights, and book accommodations through platforms like Airbnb and Booking.com. Interactive features, such as personalised recommendations and favourites, enhance engagement, while a structured, frictionless user journey ensures a smooth transition from inspiration to action.
Results
NOMAD provides a seamless, inspiring travel planning experience by combining detailed destination information with easy access to accommodation booking platforms. By grounding design decisions in detailed research, a user-centric app that addresses the distinct needs of our diverse user base was created. This approach not only improved the user experience but also enhanced the app's overall appeal and usability, making NOMAD a valuable tool for all types of travellers.