Overview
Design Process
Discovery
Ideation
Prototype
Deliverables
Website Design
Brand Identity
UX
Tools
Figma
Introduction
"From the profound to the mundane, design is the silent conductor in the orchestra of life."
- Dan Evans
Horizon Superyachts is a premier luxury yacht brand that specialises in crafting world-class vessels for an elite, discerning clientele. Their yachts embody exceptional craftsmanship, cutting-edge technology, and timeless elegance, catering to clients who demand the very best in both design and performance.
Problem
"From the profound to the mundane, design is the silent conductor in the orchestra of life."
- Dan Evans
Renowned for their unparalleled craftsmanship and luxury offerings, their outdated website and branding no longer reflected the sophistication and innovation of their world-class yachts. While their yachts continued to embody the highest standards of luxury and design, the website was failing to deliver the same level of prestige online.
Objectives
"From the profound to the mundane, design is the silent conductor in the orchestra of life."
- Dan Evans
Horizon Superyachts needed a comprehensive refresh to bring their brand and digital presence in line with the impeccable quality of their yachts. The goal was to design a new brand identity and showcase this through a website landing page that would:
- Reflect Horizon's position as a leader in luxury yacht manufacturing.
- Appeal to a high-net-worth audience by emphasising sophistication, quality, and exclusivity.
- Provide an immersive, elegant digital experience that aligns with the brand’s image.
- Feature smooth, intuitive navigation and high-impact visuals to captivate potential clients.
- Create an effortless user experience that encourages engagement, inquiries, and exploration of the fleet.
"From the profound to the mundane, design is the silent conductor in the orchestra of life."
- Dan Evans
