Horizon
Horizon
2024
Website
Brand Identity
Figma
Project Overview
Horizon Superyachts is a premier luxury yacht brand that specialises in crafting world-class vessels for an elite, discerning clientele. Their yachts embody exceptional craftsmanship, cutting-edge technology, and timeless elegance, catering to clients who demand the very best in both design and performance.
Renowned for their unparalleled craftsmanship and luxury offerings, their outdated website and branding no longer reflected the sophistication and innovation of their world-class yachts.
Challenges
Out-Dated Design
The previous website lacked the sophistication and luxury expected from a high-end superyacht brand.
Uninspiring Visual Story-Telling
While their yachts embody the highest standards of luxury and design, the website was failing to deliver the same level of prestige online.
Lack of Engaging User Experience
Navigation was clunky, and key information wasn’t easily accessible, leading to a disconnected user journey.
Objectives
Establish leadership
Reflect Horizon's position as a leader in luxury yacht manufacturing.
Effortless user experience
Create an effortless user experience that encourages engagement, inquiries, and exploration of the fleet.
Appeal to high-net-worth audience
Appeal to a high-net-worth audience by emphasising sophistication, quality, and exclusivity.
Concept brand identity
Establish a compelling brand identity that emphasizes quality, luxury and sophistication.
Solution
A minimalist design philosophy was employed to let the yachts themselves take centre stage. Avoiding trends if favour of a classic appeal, the muted yet rich colour palette helps to evoke a timeless elegance. Combining this with open space and sleek typography, the site reflects the understated luxury that Horizon Superyachts offers.
Results
The Horizon Superyachts website redesign showcases how thoughtful, high-end design can translate the essence of luxury to a digital experience. The website concept redefines luxury in the digital space, transforming the brand’s online presence into a visually stunning, high-performing experience. By blending sophisticated design, immersive visuals, and refined usability, the Horizon Superyachts website was elevated to a world-class digital standard, worthy of its elite clientele