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e l e v a t e

v i s u a l

Overview

Design Process
Discovery
Ideation
Prototype
Development

Deliverables
Website Design
Web Development
UX
Brand Identity

Tools
Figma
Webflow

Introduction

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

Elevate Visual offers aerial drone services to the surveying and marketing industries. Specialising in aerial inspections and high-quality marketing visuals for sectors like real estate, hospitality and building surveying, Elevate Visual delivers innovative solutions across various industries.

Problem

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

Elevate Visual required a new website and brand identity to effectively promote its unique drone services. The website was essential to showcase a portfolio of high-quality work and facilitate connections with potential clients. It was crucial that the site highlight the company's expertise in aerial roof inspections and marketing visuals while providing an engaging and seamless user experience to convert visitors into customers. Additionally, the brand identity needed to convey innovation and reliability, distinguishing Elevate Visual from competitors in the surveying and marketing industries.

Objectives

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

Informational: Design and Develop a website that clearly communicates Elevate Visual's services and expertise..

Portfolio: Showcase high-quality examples of past work to attract potential clients.

Contact: Provide simple and accessible contact options for inquiries and bookings.

Brand: Establish a compelling brand identity that emphasizes quality and competence.

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

Personas

The personas were developed through a research process involving both qualitative and quantitative methods. We started with an analysis of competitors in the market, evaluating their offering and overall user experience. User interviews were then set up with current and potential clients which helped to understand their needs, preferences, and pain points. This helped identify key user segments within the surveying and marketing industries, such as real estate agents, marketing directors, and building surveyors. Below is a persona created for each sector user:

Name: Tom
Age: 50
Occupation: Building Surveyor
Location: Rural Area
Tech Savvy: Moderate

Goals:
  • Obtain accurate and detailed inspections.
  • Enhance safety and efficiency in building surveys.
  • Provide clients with comprehensive reports for maintenance and repairs.
Needs:
  • Reliable and precise inspection services.
  • Simplified communication for discussing inspection results.
Pain Points:
  • Challenges in obtaining detailed and accurate aerial inspections.
  • Time-consuming traditional methods that increase safety risks and costs.
  • Difficulty understanding complex drone technology.
Desired Features
  • Simple navigation to inspection services and report access.
  • User-friendly contact methods for scheduling and inquiries.
  • Expert support for understanding inspection results and recommendations.

Name: James
Age: 45
Occupation: Real Estate Agent
Location: Urban Area
Tech Savvy: Moderate

Goals:
  • Enhance property listings with high-quality aerial photography.
  • Attract more potential buyers through visually appealing property presentations.
  • Differentiate listings from competitors with unique drone perspectives.
Needs:
  • Quick access to photography examples and services.
  • Reliable and timely service to meet tight marketing deadlines.
  • Easy communication for clarifications and updates on projects.
Pain Points:
  • Difficulty finding a consistent and reliable drone service provider.
  • Frustration with complex booking processes and lack of responsiveness.
  • Challenges in explaining the desired scope of work to service providers.
Desired Features
  • Online gallery of previous work to understand service quality.
  • Simple and fast contact options for immediate inquiries.
  • Clear service descriptions and pricing to aid decision-making.

Name: Sophie
Age: 38
Occupation: Marketing Director
Location: Suburban Area
Tech Savvy: High

Goals:
  • Develop captivating marketing campaigns using unique aerial visuals.
  • Ensure branding consistency and high visual quality in promotional materials.
  • Innovate marketing strategies to engage audiences effectively.
Needs:
  • Inspiration from previous projects and examples of successful campaigns.
  • Detailed information on service offerings and creative collaboration options.
  • Fast turnaround times for marketing material production.
Pain Points:
  • Limited access to high-quality and creative visual content providers.
  • Difficulty finding providers who understand marketing needs and brand identity.
  • Lack of customization in service offerings and difficulty coordinating projects.
Desired Features
  • Portfolio showcasing diverse projects and creative approaches.
  • Options for personalised consultation and tailored service packages.
  • Prioritised service for urgent marketing needs and last-minute projects.

Wireframes

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

Following research in to the target user groups, wireframes were created that helped to visualise the information architecture, content and proposed features. The main focus points when creating the wireframes were:

  • Simple and intuitive navigation.
  • Clear and concise sections with informative information.
  • Keep background visuals and images free from clutter and unnecessary components.

Visual Design

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

To capture the essence of cutting-edge drone technology, a simple yet contemporary color palette was chosen for Elevate Visual's branding and website design. This palette includes sleek, modern shades complemented by semi-transparent blurs, contributing to a futuristic and innovative aesthetic. The chosen typography, Inter 300 Light, reinforces this modern look with its clean and minimalist design, ensuring readability, accessibility and elegance. The combination of colors and typography creates a cohesive visual identity that reflects the advanced capabilities and forward-thinking nature of Elevate Visual's drone services.

f i n a l  d e s i g n

Prototype & Development

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

The development of Elevate Visual’s website began with the creation of a high-fidelity prototype, designed to provide a clear vision of the site’s functionality and aesthetic. This prototype was crafted using user-centered design principles, incorporating feedback from potential users to ensure the site met their needs and expectations. Key features such as service descriptions, a portfolio galleries, and contact options were meticulously laid out to provide a seamless and engaging user experience.

Made in Webflow

"From the profound to the mundane, design is the silent conductor in the orchestra of life."

- Dan Evans

During the development phase, the prototype served as a blueprint, guiding the implementation of interactive elements and responsive design to ensure accessibility across various devices. The integration of the Inter 300 Light font and a contemporary color palette helped establish a sleek, futuristic look, aligning with the brand’s focus on innovation in drone technology. The development process prioritized performance optimization and usability, resulting in a website that effectively showcases Elevate Visual’s expertise and facilitates connections with potential clients.

c o n c l u s io n

The Elevate Visual website successfully achieved the goals of creating a professional online presence and enhancing the brand's visibility in the surveying and marketing industries. Through a user-centered design approach, we developed a website that not only highlights the innovative drone services offered by Elevate Visual but also provides a seamless user experience tailored to the needs of diverse client segments.

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